Films that have a budget of $100m or more, are known as tentpole films. The companies that are known as the Big 6 are the ones that are mostly known as the tentpole films.
All the Big 6 companies have used the vertical integration strategy. Meaning that they create the three steps themselves:
- Distribution
- Exhibition
- Production
For nearly every single one of their movies, Working Title uses big american stars such as Renee Zellweger in Bridget Jones Diary (BJD). This is why they have such a large budget. For example the worldwide box office for Bridget Jones Diary was $281m. For a long time, the US revenue for UK films has been around 50%. However, for this movie, the US share of it's revenue was 25%.
The markets in every single country keep changing. The chinese market is likely to become the largest market because of the increase in the population. All the ROM-COMS, that are often produced by Working Title, are romantic so that they can appeal to a large, international female market. However they are also a comedy, so that they can appeal to a large male audience.
For Bridget Jones Diary, the UK owned $60m. There is a rule, called the Gant rule, that argues if a film would be a hit in Britain, it will make 10 times the money then it would in America. Bridget Jones Diary is an example of a movie that was a hit in Britain due to the fact that it is a British production.
The movie, Everest, was distributed in 65 different companies worldwide, because it is owned by such a large company. It totally owned $200m globally, but will probably increase as it is still screened in the cinema.
The movie called Mickybo and me was a film set in Belfast, which is in Northern Ireland. This film, produced by WT2, had a budget of £5m. However, Warp got their highest budget ever when they produced 71' with a budget of £5m. There other movies such as This is England was produced with a budget of £1.5m.
In the movie '71, the social realist genre was established by the hand-held and shacky camera footage. There are also a lot of political aspects to it, but also a lot of violence. The movie was distributed in 10 different countries, including the UK and won many awards. However, according to Box Office Mojo, it only owned $1.6m.
The film from Warp that owned the most was This is England, which grossed $8m worldwide.
'owned' = earned!
ReplyDeleteI'd split Gant rule into a separate post