BV: Our Target Audience 2

I did an updated and more developed post on the target audience for our slasher film, following on from Sophie's post on target audience. 

For our film, we knew that we had to stick to a very specific and typical target audience. This is because the slasher genre has often been called an example of 'genre purism' essentially, this means that the conventions of the genre have been in place so long, and are so specific, that attempting to deviate too far from tradition or changing these conventions can result in a films financial failure. This leads onto how our film opening engaged with our audience/audiences, which I will be covering later on.




Typically, the target audience 
for horror/slasher films is 15-25 years old. Although quite a few of these films have an age rating of 18, 15 year olds still have access to films online or on DVD, making it difficult to enforce these age ratings. 


Here is the BBFC page for Saw, which shows the rating and explains why it was given.

So, deciding the age of our target was very straightforward, as we have the same target audience of the majority of slasher films that exist. 



I found some statistics based around the ages and genders of horror movies. 
As can be seen, the majority of horror film viewers are between the ages of 18 and 24. 

To finish, the target audience of our film would be 15-24, and the secondary audience being 26-35.

Primary and secondary target audience

The primary audience is the audience that the film is primarily target at, so the main people who will watch the film, for example. When creating a film, the target audience is something extremely important to consider as failing to appeal to the target audience could result in the failure of the film. 

The secondary audience are people who wouldn't go and watch a film by choice, but would perhaps be influenced by the primary audience. To explain, a young teenager who really wants to see a film (and would be the primary audience) could bring someone with them, a parent or a friend for example to watch it with them, making them the secondary audience. 

So for our film, due to the fact that the second largest percentage of viewers of horror is 25-34, we decided that this would be our secondary audience.

Audience Gender

As seen in the pie chart, more men than women watch horror films. 

This is because they can interact or relate better to the characters on screen, and the main killer is normally a man.

Women are less attracted to horror, for reasons such as the negative portrayal of women in such films. 

Character types such as the final girl are stereotypical and very negative. 

However, including romance or aspects of romance in horror/slasher films also attracts women to the film, and making horror films good 'date films'; the romance aspects appeal to the women and the gory/horror aspects to the men. 

Therefore, our primary target audience is men as they view horror more than women.

On the other hand, we actually wanted our film to appeal more to women than the average slasher movie, by representing our main character differently and ensuring that it would pass the Bechdel test. (I expanded further on this on another blog post.)