Tuesday, 2 February 2016

DISTRIBUTION - What is a wide release?

A wide release is when a film has been shown in a large amount of cinemas accross a country. If a film is going to be a success, it will need to have a wide distribution in order for it to make as many screenings as possible. 
The Gant Rule, suggests that if a film is a success in Britain, it will make 10x more money in the US and have 10x more screenings than in the UK. 

Below you can see a table with the box office results for the 29th of January to the 1st of February in the US.
As an example, The Revenant has grossed around £12m in Britain, whereas it has grossed $140m in America. Due to this, we can say that the Gant Rule is quite accurate. 



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